What happens to Sony's EV?"Inevitable" called Rikuring

Sony has decided to become an automaker.It may be this story that CES had the largest news value of a message emitted from a large company.

Sony enters the EV in -house.Show the new VISION-S of SUV

The company released a prototype EV (electric vehicle) "VISION-S" at CES in 2020, but this year, the SUV model "VISION-S 02" was also unveiled.In addition, the company announced that the Sony Mobility will be established, a business company that will conduct a full -scale consideration of EV market launches (quoted from the release).

In recent years, CES's theme has moved from home appliances to automobiles and startup companies.It is a symbol that Sony, a home appliance manufacturer, has decided to enter the EV.

On the other hand, there is almost no information about what Sony's EV is and how to sell it.

I expect that Sony's EV axis is more "selling" than the function.This time, I would like to explain the expectation.