What is the reality of the terminal of a terminal at a major carrier store?(Page 1/2) --Itmedia Mobile
On April 26, the Ministry of Internal Affairs and Communications announced an outline of the results of a "masked survey" on the sales of mobile phone terminals at a joint meeting of "Working Groups on Verification of Competition Rules" and "Study Concerning Consumer Protection Rules".It is said that there were quite a few mobile phone dealers that did not respond to mobile phone communication (line) contracts and non -stringed terminal sales.
In this article, we will explain the background up to the survey and the results of the survey.
The Telecommunications Business Law, which was revised in October 2019, regulates profits (discounts) in terminal sales as follows.
However, there is an exceptional provision that eliminates discount restrictions even when the terminal sales conditions are "same" as "the same".The current terminal purchase support program ( * 1) provided by major carriers is provided using this exceptional provision.
( * 1) NTT DOCOMO's "Smartphone OK Program", au (KDDI and Okinawa Cellular Phone) "Kaede Program", SoftBank's "Toko Support +"
In other words, in order for a major carrier to "legally" a terminal purchase support program, the distributor (carrier shop, consumer electronics retailer, and over -the -counter store) need to respond to single -term terminals.
携帯電話の通信契約と端末をひも付けて販売する場合は、原則として割引が税別2万円までに制限される。ただし、端末を単品販売する場合と条件をそろえる場合に限り、この制限によらず値引き(購入補助)を行えるようになっている(総務省資料より:PDF形式)NTTドコモ、au、ソフトバンクが提供している現行の端末購入サポートプログラム。いずれも回線契約を条件としていないため、税別2万円を超える補助が可能となっている(総務省資料より:PDF形式)However, the following two major points have been pointed out over the terminal purchase support program.
In response, the Ministry of Internal Affairs and Communications made a request for DOCOMO, au, and SoftBank on May 29, 2020, "requests for sales methods for selling terminals by installments", and re -known the conditions for providing support programs.Thoroughly asked for a status report.
総務省が2020年5月29日に行った要請の概要(総務省資料より:PDF形式)The ministry conducted a masked survey to confirm whether the above problems have been resolved in the "action plan for the development of a fair competitive environment in the mobile market" announced on October 27, 2020.Was included.This time, the masked survey, which has been published in the outline of the results, is an initiative based on a plan.
The Ministry of Internal Affairs and Communications was conducted from December 2020 to February 2021.As a result, the ratio of the target stores that refused sales (including the refusal to provide the terminal purchase support program) was as follows (the real numbers of the investigated stores were not disclosed).
As a result, the ministry has requested three companies to investigate their terminal sales, and as a result, the ratio of the number of stores ( * 2) that were able to confirm the rejected fact was as follows.In addition, some careers continue to investigate, so the ratio may change.
( * 2) Calculate stores that can accept 3 or more contract procedures at the same time as denominator
It is difficult to evaluate the divergence of the ratio (Kaiari) because the Ministry of ministry did not know the actual number (branch), but there are quite a few agencies that refuse to sell single terminals, and guidance of major carriers.There is no doubt that (control) is inadequate.
総務省の覆面調査の結果と、キャリアの報告には比率面で乖離が見られる。ただし、総務省側の調査では調査を実施した店舗数が分からないことには注意したい(総務省資料より:PDF形式)According to the masked survey, sales were mainly refused for the following "reasons" (listed in summary).
Based on the current laws and regulations, both are clear misconceptions.According to the example of refusing to provide a terminal purchase support program to a single terminal buyer, there were mainly the following explanations (listed in summary).
All of these are inconsistent with the conditions of the support programs of each carrier.
販売拒否時の店員の説明の例。「iPhoneはAppleから直接買った方が安い」という理由で断った事例もあるようだ(総務省資料より:PDF形式)The ministry interviewed a major carrier to supervise the agency, and as a cause in the misconception, DOCOMO was "misunderstanding staff" and "other store guidance due to busy reception work", and KDDI and Softbank "lack staff knowledge."It is said that it was listed.However, on SNS, the following voices have been heard from users.
Is these explanations really due to "misunderstanding" or "lack of knowledge" ...?
覆面調査の結果に対する3社の説明現行法令にそぐわない「単品販売の拒否」はなぜ起こる?1|2次のページへCopyright © ITmedia, Inc.All Rights Reserved.