What is the "back hand" in which Nippon Life Changes Non -Contact Out of Touch and introduces it into a smartphone?

　"The digital orientation was increasing, especially for young people, and the infection of the new colonovirus increased, and it was necessary to prepare both face -to -face and non -face -to -face options for communicating with customers."This is a sales Development Development Development Development Development Development Department of Nippon Life Insurance.

　In June 2021, Nippon Life introduced a smartphone application "FinPlex Extrow" provided by Fujitsu to about 50,000 of the company's sales staff.Use it with a sales staff's smartphone and understand whether the customer actually browsed the content sent to the customer.There is no need to install a special app on the customer device.

顧客の反応を確認し、対応をスムーズに進める

　Prior to Corona's evil, communication between sales staff and customers in Nippon Life was basically face -to -face, and was operating while looking at customer reactions.He said that he was using telephone as a non -faced communication tool.However, under the influence of Corona's evil, we began to use LINE WORKS, emails, and short messages.Specifically, sales staff have spread to customers with campaigns, events information, simulation videos that calculate insurance premiums, etc. with LINE WORKS and short message services (SMS).

　But there are still issues.According to Eguchi, "I don't know if the customer really saw the sent materials and content," said Eguchi.Currently, most of the content sent to customers is a video.

　Finlex Extrow is the "back hand" introduced by Nippon Life to solve this issue.The link URL of the content is to determine whether the customer has browsed the content.When a sales staff sends content from a smartphone to a customer, Finplex Extrow issues a different link URL for each customer.

　If you browse the content from the link URL received by the customer, sales staff can be confirmed through FinPlex Extrow.If the customer knows whether the customer has browsed the content, the effect of the tools is great because it can lead to the next action."I feel that it is an advantage in that customer response is smooth," said Eguchi.