Unity announces new partnership with Insomniac Events

Unity Technologies Japan Co., Ltd. (Headquarters: Chuo-ku, Tokyo, CEO: Tetsuya Hotta, hereinafter referred to as our company), the world's leading real-time 3D platform, is the creator of the world's leading live music experience. announced a new partnership with Insomniac Events. With nearly 30 years of experience creating experiences based on community, self-expression and surprise, the Insomniac Events team will provide fan communities with an all-new, persistent metaverse world where they can gather and interact virtually anywhere for live music. With this in mind, we partnered with Unity.

This partnership will define a new standard in live entertainment by delivering the next evolution of Insomniac Events experiences in 2022. Dance culture expands from the physical to the virtual world, immersing everyone in non-stop music and play, empowering them to connect through self-expression. The vision and creativity of one of the world's leading live events companies and the breakthrough technology of Unity will bring this project to life. The Insomniac Events community can expect strong interactivity and engaging experiences. Both companies will create the next generation of live entertainment.

"Partnering with Insomniac Events is a great opportunity for us at Unity. Pasquale and his team are innovative, always expanding their vision and looking to bring more value to their community. We believe this partnership will open up new levels of interactive and immersive experiences in the world of live entertainment, and it's the beginning of a long relationship," said Senior Vice President and General Manager, Sports and Live, Unity.・In charge of entertainment), Peter Moore says.

Insomniac Events Founder and CEO Pasquale Rotella said: “We are honored to embark on this new journey by partnering with such an amazing company as Unity. is the headliner of a music festival.Unity is working with us to create world-first experiences for our community, and together we're looking forward to what the Metaverse can do next for entertainment and music. We will be able to deliver a generational experience.”

At SXSW on March 13, 2022, Peter Moore details the partnership and what it means for Insomniac Events and the live entertainment industry, along with a special video message from Pasquale Rotella. I will explain what

Insomniac Events is the benchmark for music festivals, culture and community. The show, the music, the live music experience and the freedom of expression to enjoy with friends or to meet new people are at the heart of Insomniac Events. So by partnering with Unity, the Insomniac Events team hopes to bring more content and experiences to the community, and do more, including artist access and social opportunities. Entertainment that anyone can enjoy anytime, anywhere, 24 hours a day.

Unity is the world's leading platform for creating and operating interactive real-time 3D (RT3D) content. Game developers, artists, architects, automotive designers, filmmakers and more are using Unity to bring their imaginations to life. The Unity platform offers a comprehensive set of software solutions for creating and fully manipulating real-time 2D and 3D content for multiple platforms including mobile phones, tablets, PCs, consoles, augmented reality and virtual reality devices. To do. Regardless of industry or purpose, content built on the Unity platform offers users a fundamentally more engaging and immersive experience than traditional static content.

Learn more about Unity Sports and Live Entertainment at

Please contact us at https://create.unity.com/sports-live-entertainment.

About Insomniac Events Insomniac Events produces some of the world's most innovative and immersive music festivals and events. Enhanced by state-of-the-art lighting, pyrotechnics, sound design, large-scale art installations, performers and next-gen special effects, these events captivate the senses and encourage a unique level of fan interaction. Improving the quality of these experiences is the company's top priority. Founded nearly 30 years ago, Insomniac Events produces 10,000 concerts, club nights and festivals for 7 million people annually worldwide. The company's flagship annual event, Electric Daisy Carnival Las Vegas, is the world's largest dance music festival, attracting more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since 1993. In 2013, we entered into a partnership with global entertainment company Live Nation. For Insomniac announcements and news, follow us on Insomniac.com, Facebook and Twitter.

About Unity Technologies Japan Co., Ltd. Unity Technologies Japan Co., Ltd. sells "Unity" in Japan, the world's leading platform for creating and operating real-time 3D (RT3D) content. We provide support, community activities, research and development, and educational support. Creators from game developers to artists, architects, automotive designers, filmmakers and more use Unity to unleash their imaginations. Unity's platform offers comprehensive software solutions for creating, running and monetizing interactive real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, VR and AR devices. Unity's 1,800+ R&D team continues to keep Unity at the forefront of content creation by working with external partners to ensure optimized support for the latest releases and platforms. increase. Apps developed by Unity creators were downloaded over 5 billion times a month in 2020. *Unity and related product names are trademarks of Unity Technologies or its subsidiaries.