Counterpoint Technology Market Research Limited Counterpoint Technology Market Research (English name: Counterpoint Technology Market Research) is a smartphone in the United States as a result of carrier companies continuing a replacement campaign to 5G and a large discount on 5G smartphones in the US market. We are pleased to announce the latest research by the North America Online-Offline Channel Share Tracker Q2 2021 service, including the survey results that the market grew 27% year-on-year in the first half of 2021. Apple and Samsung are best-selling handsets in the luxury handset segment, with Apple growing 53% and Samsung growing 17% year-over-year. In addition, OnePlus, Motorola and Nokia HMD have grown significantly by filling the holes that LG has withdrawn from the smartphone business. US smartphone market 1st half of 2021 by manufacturer, year-on-year source: Counterpoint North America Online-Offline Channel Share Tracker Q2 2021 Counterpoint US Research Director Jeff Fieldhack said: "So far, 2021 has been a difficult year for manufacturers. The withdrawal of LG and VinSmart has led to more market consolidation, and we want more affordable 5G handsets from carriers. The demands and the global shortage of parts are hampering production, but this is also a great opportunity for manufacturers looking to increase their market share. OnePlus, Motorola, Nokia HMD and others are doing well. The supply of parts is in a difficult situation for many manufacturers of Android devices, especially for models under 600 US dollars (about 66,000 yen). We, Samsung, I think it would have been better if we had parts in stock to meet the demand. The company's A32 5G was a big hit in T-mobile's "5G for everyone" campaign. However, due to supply issues or design, T-Mobile has changed the mass-handled model for 5G transfers to the OnePlus N200. This model is currently one of the most affordable 5G handsets available on the market. Thanks to these large demands, OnePlus was able to increase its install base and quickly capture the gap that LG had left. Maurice Klaehne, Senior Research Analyst, Counterpoint, added: "OnePlus has grown 428% year-on-year, making it the fastest growing manufacturer in the first half of 2021. With the N100 and N10 5G launched in January, OnePlus has a share of the Metro by T-Mobile line. In addition, the latest models OnePlus 9 and 9 Pro also increased the presence of luxury machines in the T-Mobile camp. In addition, in the second quarter, LG further increased its presence in the withdrawn market. During this time, the company's N100 became Metro's best-selling model for several months. ”Fieldhack said of the outlook for the second half of 2021 and 2022: "There are some moves related to smartphone demand. First, once Verizon's acquisition of Tracfone (a prepaid, contract-free carrier) is complete, millions of subscribers will switch from T-Mobile or AT & T to Verizon's network. It has to be, and it requires an affordable device. In addition, Verizon CDMA will end its service in December 2022, and this time it's really going to end. It still sounds like a story ahead. But it will take time for millions of subscribers to actually switch. In addition, T-Mobile will end Sprint's 3G CDMA service on January 1, 2022, which means millions. T-Mobile subscribers have to replace with new handsets. DISH (a telecommunications company whose main business is satellite broadcasting. The prepaid mobile business sold to the company uses Sprint's CDMA line) is also in large numbers. We have to get CDMA subscribers to switch to the network of AT & T, the company's new MVNO partner. ”On availability, Counterpoint Senior Analyst Hanish Bhatia said: "Inventory in the US market is tight due to a global shortage of parts. However, many handset makers seem to prioritize the US market over other regions. Samsung is a medium-sized model when it comes to parts supply. Apple's supply chain remains resilient to this situation, with inventory at healthy levels for almost the entire first half of 2021. Due to a shortage of parts, handsets have been prioritized over the A-series. Manufacturers are often unable to meet the quantity of specific models required by carriers, or put off other models in order to prioritize one model, which will be a major constraint in the second half of this year. [Counterpoint Company Overview] Counterpoint Technology Market Research is an international research company specializing in the TMT (Technology, Media and Communications) industry. It provides major tech and financial companies with detailed monthly reports, individual projects, and detailed analysis of the mobile and tech markets. The main analysts are industry experts, with an average of over 13 years of experience in the high tech industry. Official website: https://www.counterpointresearch.com/ * The following is special information for media personnel only. Please refrain from disclosing information on personal SNS etc. This press release contains information for the media.
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- The US smartphone market grew 27% year-on-year in the second quarter of 2021 amid a shortage of parts in the first half of 2021. With the withdrawal of LG, OnePlus, Motorola and Nokia HMD have grown.
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