The editor -in -chiefs leave one after another, and the remaining media merges (Peace Expo) -Person -Yahoo! News

The editor -in -chief leaves one after another, and the remaining media merges.Such movements continue in the Internet media.

On November 20, the co -founder and editor -in -chief Ezla Kleinist of the News Media Vox would be appointed as the New York Times columnist.

The day before, buzzfeed was reported to acquire Huffpost.

Changes in the environment surrounding online media increase acceleration by the new colona.

Among them, the editor -in -chief and executives of the famous online media have been heading to the new world from that position one after another in recent years.One of them is the New York Times, a long -established newspaper.

In addition to Klein of Vox, buzzfeed, "quartz" and "record".

Both are brands that have shown their presence with new media in the social media era.

However, the trend of land subsidence and scaling reduction has been covered for several years, and finally reached the acquisition of two "long -established" media, which was the leading runner.

● Transfer of the editor of Vox

Now is the time of the transition -from the Trump era to the new Corona recession, and to the next era of Vox.

Ezra Klein, the editor -in -chief of Vox and editor -in -chief (Editor At Large), has published such a statement on November 20.

It has also been announced that Lauren Williams, a senior vice -president of Vox, will resign to launch a news media specialized in Africa.

The New York Times also announced on the same day that Klein will be appointed as a host of the Opinon's columnist and podcast.

Vox, a commentary news media launched by Klein and others in the Washington Post in January 2014 under the umbrella of Vox Media, is a brand that represents the rise of social media and the rise of online media.It was one.

In March of this year, the editorial innovation team centered on the New York Times (current publisher) of the New York Times, which had a sense of crisis in Vox, reported that the company later decided on the company's digital transformation.The book "Innovation Report" is summarized.

Salzburgers and his colleagues point out in the outline of the report:

Startups supported by venture capital and individual investors, such as Vox and First Look Media, have created editorial departments suitable for the digital world.Buzz Feeds, Facebooks, and Linkt -in are hiring editors to deepen their involvement in journalism and publish new services aimed at news readers.Traditional competitors such as Wall Street Journal, Washington Post, Financial Times, and Guardians are actively working on organizational reforms for "digital first" -It is not the opposite.

* See: "Develop readers" says the NY Times Thoroughbred (05/12/2014 newspaper science)

Six years later.The New York Times was announced in August 2020, and for the first time, digital income exceeded paper income.

The company, which has earned 10 million digital billing readers by 2025, has revealed that the number exceeded 6 million in the third quarter of 2020.

Through the new Corona evils, the U.S. presidential election, and the Trump administration report, new digital billing readers have continued to increase rapidly and have won one million in the second and third quarters.

However, Corona has hit advertising revenue directly, and in June, 68 restructuring, mainly in the advertising department, was revealed.

Vox Media, a parent company with Vox, Tech Media, and Ricords, held a three -month holiday for 100 out of about 1,200 staff in April.In July, after a temporary home holiday, it led to 72 restructuring.

Klein was transferred in such a situation.

● End of the editor -in -chief

In recent years, editor -in -chief and executives of online media have resigned one after another.The New York Times is attracting attention as a destination.

Most online media adopt a model of income by advertising and affiliates, and users are free to view.The New York Times, on the other hand, is a long -established media that is one of the successful cases of billing models.

Bazfeed's news editor -in -chief, Bazfeed's news editor -in -chief, who was also mentioned in the "Innovation Report", as the movement from this net to existing media to existing media.He was appointed a media columnist.

Smith moved to Buzz Feed from the political news media "Politico" in 2011.He led the focus on news such as survey reports.

Kevin Delanie, a co -founder of Quartz, a business media founded in 2012, has acquired the user base for $ 75 million (withdrawal in November 2020) and switched from an advertising model to a billing model.Later resigned in October 2019.

Until September 2020, he became a senior editor in charge of the New York Times.

In 2014, Edmond Lee, the editor -in -chief of the Tech Media, which was acquired by Vox Media in 2015, and edmond Lee (Managing Editor), also transferred to the New York Times media writer in June 2018.。

The writer in the article reported on the third quarter of the newspaper is Lee.

In addition, Ricode's co -founder and editor -in -chief Carla Swisher, who has not resigned, has been a spectator writer in the New York Times since 2018.

● Buzz Feed and Huffpost

The day before Vox Klein was transferred, on November 19, the media world was a Wall Street Journal scoop, which reported on the acquisition of Huffpost by Buzz Feed.

Acquired by Berizon Media and Buzz Feed with Bazfeed, under the umbrella of Belizon Communications.In addition, Verizon Media also invests in buzzfeed (the amount is private).

Jonah Peletti, a buzzfeed co -founder, buzzfeed co -founder established in 2006, is one of the co -founders of the Huffinton Post (now Huffpost) established in 2005 the previous year.The acquisition of Huffpost by Peletti was a topic to pay attention to the media world.

It is the "scale" that is emphasized by this acquisition.Users say they can cooperate with content and ads without competing.

In Huffpost, editor -in -chief Lydia Polgreen announced in March 2020.The editor -in -chief is vacant.

Polgin was the second -generation editor -in -chief of Ariana Huffington, a co -founder of the editor since Huffpost.

Polgain was born in the New York Times, and after resignation, he was appointed content of the Gimlet Media, a pod cast service under Spotfii, a major music streaming giant.

In the first social media boom around 2005, the merger of Huffpost, which has grown rapidly as a blog media flagship, and a vasfeed, a "well -established", is a cycle.

The Huffington Post was acquired by AOL for $ 315 million in 2011.In 2015, Berizon, a major telecommunications company, acquired AOL for $ 4.4 billion.It also included media under the umbrella, such as Huffington Post, Tech Crunch, and Engajet.

In 2012, Huffington Post was the first online media to won the Puritzer Award for investigating.

CATV's major and com cast NBC Universal also invested $ 200 million in 2015 and $ 200 million in 2016 in 2015.At this point, the valuation of buzzfeed was $ 1.7 billion.

At this time, NBC Universal also invested $ 200 million in Vox Media.

In 2015, with the spread of 4G, responding to mobile and video content was a competitive challenge.For this reason, large -scale acquisitions of media by communication and CATV have continued.

Media analyst Ken Doctor has already shown this movement as the end of the "content bubble".If you know that you can't expect an advertising revenue, the "content bubble" will begin to collapse and sell digital media.

* See: The series of US media acquisitions will be the end of the end of the "content bubble" (05/30/2015 newspaper science)

● Collapse of "Content Bubble"

The outlook is a reality.

What was expected to invest in digital media is the digital advertising revenue brought by users.

However, the digital advertising market has been a double -shaped state of Google and Facebook for many years.It is a composition that shares the rest with other players.

* See: "Scale or death" crustal deformation that occurs in the US media (11/18/2017 newspaper science)

In addition, the change in Facebook's algorithm hit the media directly.

In Fake News measures, Facebook will prioritize content with high engagement with families and friends in January 2018, lowering priority to news content distributed by the media.

* See: Facebook eliminates news: 2018, media survival plan (Part 3) (01/13/2018 newspaper science)

The walls in attracting customers and advertising revenue will rely on internet media that depends on the advertising model.

The Financial Times reported in October 2019 that Belizon is looking for a place to sell Huffpost.

With focus on 5G and the like, Belizon had been steering to withdraw from the digital media category.

In January of the same year, Belizon announced 800 restructuring in the digital media category.In addition, Huffpost Germany, which was operated by Germany's Hubert Bulda Media by a license, was closed in March.

Buzzfeed is the same in the headwind.

In November 2017, the restructuring was held for 100 people and over 220 in 2019.

In response to Corona evil, 20 % of time savings and salary cuts are also made.

In 2018, the French version, the Spanish version in 2019, and the new Corona evil, the British and Australian versions were closed in May 2020.

According to the New York Times, the cash that Belizon invests in the buzzfeed has the meaning of the cost of the cost after the acquisition of the Huffpost.

It seems that the restructuring expenses were added as "deposit".

● Survival measures due to "scale"

The collapse of the content bubble and the headwind to the media became visibly intense in 2019.

At the beginning of the year, a 1,700 restructuring storm bleed in just two weeks.

* See: 1,700 restructuring in 2 weeks, what is happening in the US media (02/02/2019 newspaper science)

* Refer: US media, 1,000 restructuring per day (01/25/2019 newspaper science)

* See: Nobody comes to help the media in 2019 (01/12/2019 newspaper science)

Then, in 2020, the new Corona evil causes even more serious damage.

Under such circumstances, there are a series of movements to find the survival of the "scale".

Vox media acquired New York Media in September 2019, which publishes New York Magazine.Weiss media acquired a women's media "Rifinery 29" for $ 400 million in October of the same year.In the same month, Group Nine, which has a viral video "Naudis", has acquired the Millennial Women's site, "pop sugar."

The acquisition of a buzzfeed Huffpost is also positioned as a survival measure by such a "scale".

● Impact of media reduction

Despite aiming for "scale", restructuring is waiting after the acquisition.

The new Corona hits the entire media world, including newspapers.The "News Desert", where the media reporting on the regional news disappears, will continue to expand.

* Reference: Paradox whose Facebook laments the "News Desert" (03/22/2019 newspaper science)

What happens when the media that responsible for hard news such as survey reports shrinks?

One is the rise of a fake "local media" that fills the blanks by automatically generating articles by AI.

* See: "Deep Face of News" AI mass -produced, 200 fake "local media" proliferates (12/20/2019 newspaper science)

According to the New York Times, the number is 1,300 in the United States (as of October 2020).

And conspiracy theories, hoax flooding and social division.

* Reference: Is it SNS or TV that amplifies the "division of society"?(11/15/2020 newspaper science)

In response to a record interview over the acquisition of the Huffpost, Bazfido Peletti said, "The (New York Times) digital billing business (subscription) model has been limited to specific groups and specific readers.It is hindering that it is a newspaper for a wide range of masses. "

It seems that the bill of billing will divide information and society.And it is said that the bridge is the position of the free web media.

Can a billing business newspaper that can only be read by some people in society have a great impact on a variety of new generations such as voters, a wide range of masses, young people, millennials and Z generations?I think there are great opportunities for those readers.

Access to news and hurdles.That perspective is an important point over the restoration of social division.

( * Added and modified from "Newspaper Science" on November 22, 2020)