Rakuten Mobile iPhone SE "Bulk 1 Yen" Sales Hot Topic (Kenta Yamaguchi)-Individual-Yahoo! News

Amid intensifying price competition among mobile phone carriers, Rakuten Mobile is also participating. Following last week's iPhone SE "actually 1 yen", from February 26th, it will be sold at "1 yen in bulk" as a set with a line contract, which is attracting attention.

What I want to be careful about when selling devices such as smartphones is the difference between "substantial" and "bulk". In the case of "real", the terminal price itself is set at a price such as 50,000 yen, but if discounts and point returns are added, the actual burden will be reduced.

Rakuten Mobile's iPhone SE "real 1 yen" that was implemented last week will give 44,799 points at a later date to the terminal price of 44,800 yen including tax if purchased as a set with a line contract. It was a thing (it is written as real 0 yen when combined with a separate 5000 point campaign).

However, this is only a matter of the actual burden, and what was returned was "limited time points" with limited periods and uses. On the other hand, in the "Bulk 1 yen" campaign that started on February 26, the terminal price itself when purchasing with a line contract is "1 yen".

Discounts on these devices are restricted by law, and the upper limit is 22,000 yen including tax if the line contract is a condition. As for Rakuten this time, even without a line contract, it sells itself for 22,001 yen including tax, and it can be seen that this limit is fully utilized.

Although other carriers also offer large discounts on the iPhone SE on the condition that you transfer by MNP, with Rakuten Mobile, the difference is that even if you sign a line contract, the first line is free up to 1 GB per month. In addition, measures against "resale" are also taken, such as those who have purchased an iPhone in the past are not eligible.

However, there are many reports that it is out of stock, and it seems that it is not easy to actually purchase it. I called several stores and was finally able to make a reservation with the store I was able to connect to, with the condition that I would be contacted if there was an arrival. However, it is undecided whether it will be in stock during the campaign.

Is it the Rakuten economic zone that supports the lump sum of 1 yen?

What's interesting about the series of campaigns, including last week's real 1 yen, is that Rakuten Mobile sells iPhones for 1 yen, even though the basic charge is free.

At other major carriers, even if the terminal is heavily discounted, you can expect to earn thousands of yen per month if you sign a line contract. However, Rakuten Mobile's plan is free up to 1GB per month, and depending on how the user uses it, there is almost no sales.

Regarding this point, Mr. Mikitani, who will be the chairman of Rakuten Mobile under the new executive system, once said, "Since we can expect synergies with the Rakuten economic zone, we can go aggressive with our terminal strategy." There seems to be data that Rakuten Mobile subscribers shop more at Rakuten Ichiba.

For some reason, I get the impression that the iPhone SE is being forced to sell out of stock, but it is interesting that if you become a user of Rakuten Mobile, you can expect income other than communication. .