IDC Japan announced "2022 10 major predictions" announcement, what should be noted after Corona
On December 14, 2021, IDC JAPAN announced the "2022 Domestic IT Market Forecast in 2022", which features 10 major items in the domestic IT market in 2022.
The company announced 10 major predictions the following year every December.Regarding the trend in 2022, Koji Koto, a president of IDC Japan Research Vice Vice Vice President, said, "Although it is a slightly increased growth rate in the whole, the market related to digital, data, and change has grown significantly, respectively, each of which is one digit.It is expected to grow. "
"Companies are starting to think that" Corona is different from Corona before Corona. "What to do in various fields, such as automation, using data, new work styles, how to interact with customers, and how to hold infrastructure.We are faced with issues. The solution varies depending on the size, industry, and region. 2022 will be a year when domestic vendors, SIers, consulting firms, etc. will be supported. "
Segments that are expected to grow significantly in 2022
IDC JAPAN Research Vice President Koji Yondo
The 10 major predictions announced this time are as follows.
"2022 Domestic IT Market 10 Great Forecast" announced by IDC Japan
● Digital first
The domestic ICT market in 2022 will be slightly increasing compared to the previous year, but will increase digital first attitude and investment for on -site empowerment, adapting to sustainability, business environment change.
"Data -related software market, 5G -related market, consulting for digitalization, and public clouds will grow high. Digital resilience movements that actively use digital will accelerate. Understand the external environment.In order to do so, data collection, management, analysis, and utilization are more important, and the awareness of creating new services on site using low -codes / no -code. In the digital first world., Sense digital investment becomes a competition between companies. "
● Digital infrastructure
Transformation into digital infrastructure has been realized to improve the resilience of distributed, diversified data and infrastructure.As the company's DX progresses, the construction of digital infrastructure is progressing.
"Many companies have been partially responded to the rapid changes due to pandemic. More than a year and a half have passed (after the pandemic occurrence), and the fundamentals have been fundamentally reviewed.The momentum of rebuilding is increased, and the change is realized. Realization of consistent performance, secure security and compliance, investment in autonomous operation, etc. will expand. "
In particular, he pointed out that strategic dependence on a particular vendor affects the effects on the resilience of the entire digital infrastructure, and that the complexity of operations caused by the distributed data."It is important to focus on infrastructure investment that leads to business results."
● Work model
He pointed out that companies that have experienced very leather for customers and employee engagement will proceed to the construction of a new work model using cloud -type tools, automation, data, and AI."After pandemic, the customer engagement, both BtoB and BtoC, have established non -face -to -face hybrid techniques that use face -to -face and IT, and at the same time, the employee engagement will be a hybrid. In the future.It evolves to work models, sales, customer communication, and investment in products will proceed. Customer engagement and employee engagement will be closely connected. New work styles will lead to new customers."
● Expansion of data sharing
In the case of companies, the application of "Dataops" will increase the use of data engineering, business analysis, and data clean rooms based on machine learning, and the scope of data sharing will be expanded.
● Customer experience
It is predicted that the construction of CDP (custom data platform) to expand dynamic customer understanding will be promoted to provide personalized customer experience in Omni -Channel.
"Not only BtoC, but also BtoB has a major transformation of customer contact points. In an era where functions and prices are not differentiated, the messages sent by companies have empathy and support, improving brand value.Customer loyalty will increase. For that purpose, it is important to use data, and it is important to provide appropriate experience to individual customers. The importance of utilizing real -time data for customers is also increased."
● Trust
Corporate security, risk management, and trust -supporting trust indicators will be used as an internet professional motor score to measure corporate brand evaluation.
● New operations
He pointed out that new processes are not only improving efficiency, but also to realize social responsibilities and improve employee experience.
"Until now, the remote operations were centered on office workers, but this will spread to the site. IT vendors alone will not be able to solve them alone, and the cooperation with vendors with OT know -how will increase.. The use of private 5G will also spread. "
● Eco -system platform
The construction of an ecosystem platform that shares data, applications, and operations with competitors and different industries as corporate strengths will accelerate.
● Network
In response to the dispersion of corporate activities, the company will be examined on the optimization of corporate networks and operation for wireless and cloud -driven networks.
"It is important to have a 5G area and how to connect this to the internal network. It is necessary to build an environment where you can work from anywhere through the grant of mobile networks to all employees. Increase the importance of the Internet and SD.There are some movements such as the enlargement of -WAN and the network operation management utilizing AI to increase availability. "
● Innovation
In order to promote DX, the review of corporate sourcing strategies will be in full swing.
There are also advice for the realization of "Future Enterprise"
Mr. Koto also looked back on 2021.He pointed out that the drop in pandemic IT expenditures remained a loose negative due to the fact that it encouraged the application of digital technology.
"In the 2009 Lehman Shock, domestic IT expenditures were much depressed than GDP. However, in this pandemic, the negative IT spending remained loose and recovered., The application of digital technology, such as introducing video conferences and reviewing workflow, has been supported by IT investment. "
This pandemic promoted the application of digital technology and became a factor in reducing the deceleration of IT investment.
He also advised the keyword "Future Enterprise" as a goal for companies to go in the future, and advised that it is necessary to work on digital resilience as a way to go there.
"Using the next normal (New Normal), where the external environment changes dramatically in a short period of time, the digital resilience, which is the ability to survive that era, and the behavior and methodology of digital transformation to acquire organizational ability.。 によ The Future Enterprise that is realized is the point. "
The Future Enterprise refers to companies that make business development and decision -making, using data, using data, using data, not the logic inside the organization, in the market and other external environments."It may have sounded a conceptual one or two years ago, but it is necessary to be reborn as a new growth company by utilizing data through pandemic and applying it to the external environment.The number of companies we have is increasing. Instead of digitizing individual parts, there is a trend of digitizing everything. More and more companies are heading for future enterprises. "
Future enterprise with digital resilience and DX initiatives