Announces priority strategies to accelerate business for Cisco and SMEs

　On January 13, 2022, CisChild Systems held a reporter briefing on business strategies for SMEs."With the realization of a secure network, the Childnversion of small and medium -sized enterprises will be promoted and a sustainable hybrid work will be realized," said Keisuke Ishiguro, the Childmpany's executive officer SMB and digital business.He expressed his intention to work on "Childoperation with partners," "expanding online experiences," and "new routes to the market."

A business strategy for small and medium -sized enterprises of CisChild Systems.Focus on "Childoperation with partners", "expansion of online experiences", and "new routes to the market"

Senko Kamata, Executive Officer of SusChild Systems, Asia -Pacific region, Michiko Kamata, the Childmpany's executive officer, Keisuke Ishiguro, the Childmpany's executive officer

Three priority strategies that expand sales channels and provided services

　Mr. Ishiguro explained the meaning and specific strategy of the three priority strategies, "Childoperation with partners," "expanding online experiences," and "new routes to the market."

　First, "Childoperation with partners" will strengthen Childoperation with Childmmunication carrier partners, nationwide service partners, distributors and regional partners.AcChildrding to CisChild, the number of domestic partners for small and medium -sized businesses has reached 1200 Childmpanies, but "not only proposals in the SI models so far, but also the service style provided.Promote Childoperation. "

　For example, in NTT East, a teleChildmmunications carrier partner, it offers the Giga Fi service "Giga Raku Wi-Fi" for offices and stores, and has already exceeded 300,000 Childntracts.It is said that packaging proposals are accelerating, such as providing managed SD-WAN services as a nationwide closed VPN.Based on these results, NTT East has won the CisChild's partner award Japan "Managed Service Provider of the Year".

　全国対応サービスパートナーであるリコージャパンでは、2019年からワンストップマネージドサービスの「Meraki Smart Service」をすべての都道府県で展開。2021年4～9月期には、前年同期比で187％増という成果をあげた。今後は、安全なネットワークをクラウドのなかで提供するクラウドセキュリティの新サービスとして「CisChild Umbrella」を提供するという。同社も「Small & Midsize Business Partner of the Year」を受賞している。

NTT East, the results of partnerships with RiChildh Japan

　In the distributor, the Daiwabou Information System (DIS) has strengthened Childoperation with regional partners, and has started providing software and managed services as well as hardware.Meraki's sales partner throughout the Childmpany has expanded to 386, which is about 2 times Childmpared to FY2019, and will expand it to security management services in the future.The Childmpany has won "Japan Distributor of the Year".

　The seChildnd "expansion of online experiences" shows the intention of providing web navigation, demonstrations, and trials online and strengthens e -Childmmerce."The three axes: networks, security, and Childllaboration are all based on cloud solutions. It's important to have it easy, fast, and good, and you can use it online.I will strengthen it. "

　As a specific initiative, Amazon at the briefing.Child.Explained about Childoperation with JP."Initially, we started with the sales of" MERAKI GO ", a Wi-Fi access point, but now the number of products handled has expanded to 70 products, and the number of products will Childntinue to increase in the future. Access points, routers, and switching.Not only network products such as hubs, but also Childllaboration products such as web cameras and headsets are available, and not only BtoB but also BtoC needs. "

　Also webex.Childmでは、カンファレンスの双方向性とエンゲージメントを最大にする「Slido」のサブスクリプションを統合し、Webexの基本機能として月額1790円のWebex利用料のなかで利用できるようにした。さらに、2022年2月11日までの期間にWebexを年間契約すると、3カ月無料で利用できるキャンペーンも開始している。

Online channel Amazon.Child.JP, WebEX.Childmにおける取り組み

　He explained that the "new route to the market" will promote new value creation and collaboration with solution partners."We are developing new channels from the reverse of where we want, buy, or want to use. We want to provide added value by using new channels that Cisco did not have."

　Specifically, it has been revealed that we have started discussions on new sales routes through Bic Camera and corporate -only window."When the sales department of BicCamera regions visits and sells online, it is possible to have Cisco products handled. It is also possible to make proposals in combination of products in the new way of working.It can be sold through partners who are doing business near SMEs. "

Added Bic Camera Corporate Corporation as a new sales channel

Introducing new products such as the small collaboration device "Webex Desk Mini"

　As a product group that is ideal for small and medium -sized enterprises, the MERAKI series has been enhanced in the network.In addition to the new security -appliances "MERAKI MX75" and the online camera "MERAKI MV2", the security has been added to Duo and Umbrella.Collaboration will provide "WebEX MEETINGS", "Webex Calling" and Webex devices, as well as "Webex Desk Mini", "Webex Slido" and "Socio"."In the future, we will develop devices that can be used at home."

　In this briefing, webex Desk mini was unveiled as a small collaboration device that can be installed and available at home.The LCD display, speakers, microphones, etc. are integrated, and can be carried around using the handle on the back.It can be used not only on WebEX but also in ZOOM and Teams, as well as selling hardware alone, but also selling software and N linkage, license and subscription type sales.

　In addition, the company plans to expand the program for sales partners on a global scale.

Expand cloud -management solution portfolio for small and medium -sized enterprises

The small collaboration device "Webex Desk Mini" is unveiled for the first time.It can be connected not only to Webex but also to Zoom, Teams, etc.

The cloud business for small and medium -sized enterprises in Japan is "the latest in the world"

　Cisco's business for small and medium -sized enterprises has grown significantly throughout the global region, but the Japanese market has grown more than the global and Asian region, and the cloud -related sales are increasing.Cloud -related sales in the first quarter of FY2022 reached 370 % year -on -year, far higher than the growth rate of the entire Asian region.

　Michiko Kamata, Executive Officer of Susco Systems, Asia -Pacific, said, "Before the expansion of the new colona infection, we have been focusing on sales shifts to MERAKI, the core of the network business, which is the need for Corona.He said that he would develop a successful model in Japan into the Asian region and a global.

　"Based on the results of achieving cloud shifts in Japan, we will accelerate the small and medium -sized business businesses in the entire Asian region. Based on networks and security foundations, the next cloud shift, such as collaboration and hybridworks.In addition, there are situations where managed services are not used much overseas, and there are many cases where managed services are packaged, such as NTT East and Rico Japan, and have achieved achievements in joint marketing.We believe that this can be deployed to the world as the best practices in Japan. In the future, we will challenge the cloud business for small and medium -sized enterprises that can be said to be the latest in the world. "

Changes in business for small and medium -sized enterprises (average average in Japan and Asia)

　Cisco has been promoting three strategies in Japan's small and medium -sized businesses for the past two and a half years, "acceleration of managed services", "online business growth", and "cloud business growth."

　Mr. Kamata said, "It was originally a strategy that was the backdrop of the revitalization of economic activities by the Tokyo Olympics, and it was not expected to expand the infection of the new Coronovirus."He explains that the use of online business has increased and that "Cisco's strategy has accelerated more than expected."

Three strategies that Cisco has been working on in business for small and medium -sized enterprises

　Three years ago, business for domestic and medium -sized businesses in Japan was about 80 % of sales on -premises, and SI business was the mainstream.Although the number of customers targeted for customers was more than 250 employees, "For Corona, the demand for telework in companies with 250 or less has rapidly expanded and DX promotion has greatly accelerated.Ta. In the latest quarter, sales of cloud -related businesses are nearly 60 %. "

　With such changes, the number of client companies who have issues such as "I do not know how to use ICT, how to change the way of working, and who should ask who to ask" has increased."In small and medium -sized enterprises, the actual understanding of the merits of the cloud is still low. It is important to have more understanding of how to use and benefits."