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A new breeze in the logistics real estate business, the stereotype of "location and rent" will change serialized: "From the logistics site in Japan"

A new breeze in the logistics real estate business, the stereotype of "location and rent" will change serialized: "From the logistics site in Japan"

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    • New breeze in the logistics real estate business, the stereotype of "location and rent" change

    serialization: "From Japanese logistics sites"

    area around the highway IC, etc. Many people have seen a new and huge warehouse. Against the backdrop of the expansion of the EC business, the construction rush of warehouses and logistics centers has continued in various parts of Japan. The architecture, buying and selling, rent, and renovation of logistics real estate such as logistics centers and warehouses is called the logistics real estate business. In the world of logistics real estate sales, it has long been said that "business is determined by location and rent", but there is a trend to actively set up proposals to tenant companies that come here and rent a logistics center. I started to be born. I want to consider the future of logistics real estate, including the case of the Japanese GLP.

    IT writer Ryohei Sakata

    Logistics/IT writer Ryohei Sakata

    Pavism representative. He is a former truck driver, but has a unique background that he has worked on a web business in the IBM group. Currently, he works on websites, writing, and consulting, mainly in the logistics industry. He wrote a wide range of articles from logistics, IT, human resource education, and walk around the city in the e -mail magazine "Akimoto Ken", and distributed it to thousands of readers twice a month.

  • Logistics real estate business is "all location and rent matching"?
  • How to appeal to the warehouse that has begun to change
  • Glp Alfalink
  • Reasons why the collaboration in logistics is difficult to succeed
  • Can the "disliked" warehouse coexist with the local community?
  • Can logistics real estate beyond the "location and rent" wall?

    • Is the logistics real estate business "all the location and rent matching"?

    I myself was invited to operate logistics real estate. Despite being an independent business in 2013, it was a time when the business that was initially intended did not go and was looking for a new path. As a result, I did not become a logistics real estate business, but at that time, the word from a senior in logistics real estate sales was that "the logistics real estate business is Senichi". 。 He says, "The logistics real estate business is all in matching. The probability of finding a property that matches the needs of customers looking for a warehouse and logistics center is extremely small, only about a thousand minutes." be. "It's boring ..." ──Firmly speaking of the scolding of seniors, I felt like this at the time. It is no surprise that many customers who want a new warehouse have a location hope. In addition, it is natural that there is a wish for the size, the incidental equipment (freezing, refrigerated / room temperature, the presence or absence of a cooling and heating device, the presence or absence of a truck parking lot, special equipment such as ceiling cranes, etc.), and as a budget, rent in advance. It is natural that there is an assumption. However, I felt that if searching for a warehouse as the customer said, it was all required for sales of logistics real estate as a business. To be misunderstood, logistics real estate business is not as easy as I felt at the time. Outstanding logistics real estate sales people use their own personal connections to have empty warehouse information that has not yet been on the market. On the surface, even in warehouses where tenants have already moved in, there are some cases where the tenants that are moving in have extra space. For example, some tenants have borrowed 3000 tsubo, but can only be buried in cargo in cargo and play 1000 tsubo. Such a "hidden empty warehouse" may not be available on empty warehouse information sites. In this way, logistics real estate business is a business that requires excellent information gathering ability and human connections. However, on the other hand, it is also true that it is a "matching business" that searches for properties that match the empty warehouse information in the world, for requests that customers, such as location, incidental equipment, and rent, are found.

    How to appeal to the warehouse that has begun to change

    , but the appeal method and points are gradually changing in terms of developers building the warehouse. Around 2013, when I learned the word logistics real estate, it was a time when a giant warehouse with a floating floor area, such as 100,000 tsubo and 200,000 tsubo, began to be talked about. At that time, it was differentiated simply by appealing to the mega warehouse, that is, the size of the scale. The reason is simple. Being huge is a merit for tenants and logistics companies. For example, even in cases that use 1500 tsubo, the work efficiency is completely different between a mega warehouse, which covers 1500 tsubo on one floor, and a box -type warehouse that spans 3 floors, 500 tsubo. If 1500 tsubo is divided into three floors, there will be restrictions on the place of cargo and the layout of the work line. There is a hassle of moving the cargo up and down with a vertical transporter or cargo elevator, and above all, it is necessary to place workers and forklifts on each floor. The property materials at that time include the floor area, the drawing indicating the layout in the warehouse, the load capacity of the floor, the high ceiling, the vertical cargo, the elevator for the cargo, the presence or absence of refrigerated and freezing equipment, and the presence or absence of air -conditioning equipment. It was not posted. Is it 4-5 years ago that the situation began to change? With the completion of the Mega warehouse one after another, simply being huge has weakened as an appeal. For example, the warehouse scheduled to be completed, the route of a public transport, such as buses that can be approached by approaching the warehouse, or the route of a shuttle bus operated by the warehouse, and the number of employed population assumed from it, are listed in the property materials. I came to do it. Building a mega warehouse in the suburbs where land acquisition costs are low can reduce the construction costs. However, such warehouses may not be able to gather part -time workers, part -time jobs, or employees in the warehouse. It is a natural consequences because it was originally built in the suburbs with a small population, but this is fatal for EC operators who need human resources. Therefore, the developer has begun to appeal that there is no need to worry about recruiting people working in the warehouse. In some cases, the diveropper side commits the pickups of route flights, or the route flights are invited in the same warehouse. Recently, there have been cases where route service operators are reluctant to pick up. Truck drivers shortage, expansion of EC, explosive courier handling volume, etc., route flights are also capacity, and sales offices are starting to be unable to pick up. Some tenants that rely on route flights cannot be shipped, leading to business life and death issues. Therefore, the developer side will secure a route flight, that is, a car for shipping, to attract tenants. "Nevertheless, the liver of logistics real estate business is still" location and rent "." That is also multiple. Certainly, there is a flow that adds value to the warehouse, such as securing people and securing transportation means. There are also convenience stores, nursery schools, and some warehouses that try to add value by providing nail salons. However, this added value is the same area, and when there are multiple rents of the same level, it will be the last deal, but it is neither than that, but it is nothing more. The logistics real estate business interviewed asserted.

    GLP Alfalink

    , which is a notable initiative, "We have been able to differentiate it from the surrounding logistics warehouses by providing added value in our logistics warehouses for a long time." ── It is Yoshiyuki Hodasa, President and CEO of Japan GLP. Mr. Chisa has wanted to value the real estate business logic that real estate rent should be determined by the market price. However, at the logistics real estate business site, he has experienced a strong price reduction request, saying, "Since the completion has passed, depreciation should have been progressing. So make the rent cheaper!" This is the reason for the logistics industry ashizaki habits that try to make a price reduction request if you can hit anything. Therefore, Mr. Chisa and his colleagues searched for a method of resisting such a price reduction by providing added value. For example, by reviewing the pillar span in the warehouse, a warehouse layout that is easier to use is provided as added value, and it has realized a differentiation from competitors. What is the new value that can be provided by a warehouse? ─ One of the answers that the Japanese GLP derived in this question is the brand newly developed by the company, GLP ALFALINK. Already in Nagareyama City, Chiba Prefecture (280,000 tsubo), Sagamihara City, Kanagawa Prefecture (200,000 tsubo of extended floor area), a facility bearing the name of GLP ALFALINK was completed. In the city, the third largest GLP ALFALINK Ibaraki (extended floor area is 100,000 tsubo) is planned. GLP ALFALINK has a keyword "Creative Logistics Platform". Of course, it has an excellent logistics function as a multi -tenant warehouse, but what I particularly focus on was to work on collaboration for tenants to interact and create business and operate facilities rooted in the local community. It is an initiative to coexist with the aim. [Next page] Can the warehouse of "disliked" coexist with the local community?

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