-High performance prescription based on vegetable chemistry -Israeli's clean beauty brand "Lavido" from Israeli for the first time in Japan!2 0 2 1. 6.28 New release

[Aim for release] Lavido, which was launched by Herbalist IDO Magal in 2003, has developed globally, including Israel, the United States, Canada, Europe, Asia, etc. Based on plant chemistry, it is loved and supported around the world due to a plant -derived prescription that maximizes the power of herbs and the high functionality that pursues effects. For skin care and body care that take advantage of the effects of herbs, it is from raw materials to products, such as carefully selected plant -derived ingredients such as organic ingredients and cold press oils, and prescriptions that are particular about Vegan Friendly * 1, and Gluten Free * 1. It is produced in a "green" and "clean" method. And this time, Mr. Ido himself loves and supports the original moisture of the skin, and "Balancing Moisture Cream" and Early Aging Care * 2 are not noticeable to the dried wrinkles * 3, "Moisture" that leads to bright and firm skin. We will start developing in Japan, starting with five types of lines that can be used in line with the skin quality of Japanese people, such as "Boost Hide Rating Cream". "Lavido" aims to be "well -beeing" for all skin type with everyone through the product. * 1 Except for some products * 2 Care according to the age * 3 Effective evaluation test has been tested

【ブランドコンセプト】よりヘルシーに、しなやかに。植物化学に基づくハイパフォーマンス処方で素肌美を引き出す人と自然を想うクリーンビューティーブランド「Lavido」は植物化学に基づき、植物のパワーと効果を感じる機能性ビューティーケアブランド。厳選されたオーガニック成分を使用し、ハーブの力を最大限引き出す植物由来の処方でありながら、皮膚科学的に効果を追求。【ブランドストーリー】

"Lavido" was born in 2003 from a beautiful and green Galilee region, a remote place of Israel, known for agriculture and green technology.

The founder and herbalist, Id Magar, learned about herbs in her grandmother's organic garden and studied plant chemistry.It is the beginning of the brand that developed cosmetics for his nephew suffering from diapers."Lavido" is a pioneer that has developed a high -performance prescription derived from plants, from herbs to fruit extracts from herbs to vitality.

"Lavido", such as citrus fruits, pomegranates, Bulgarian lavender, mint, rosemary, etc., and aromatic plants, are cultivated at their own organic farms in the outskirts of Israel to study and educate about 90 types of plants.increase.It has been created with a heart, with a passion for herbs without compromising the effects, continuing to select ingredients and prescription ingredients that have a great effect on health and skin.[Commitment to “Clean Beauty”] Use ingredients that are gentle on both people and the environment and are less burdensome.Without compromising functionality, it is produced in a "green" and "clean" way from raw materials to products.

【製品特長】1 . 厳選されたオーガニック成分を配合〇オーガニック認証成分　オーガニック認証を取得した成分を配合しています。〇コールドプレスオイル　コールドプレス製法で抽出した植物オイルを配合しています。　[ コールドプレスオイルは、熱処理をせずに圧搾するため、栄養価を損なうことなく成分を抽出できます。]〇エッセンシャルオイル100%自然素材のエッセンシャルオイルを使用しています。　ナチュラルでオリエンタルな香りが特長。2 . 高機能処方〇植物化学をベースに処方開発　植物化学は、植物に由来する化学物質である植物化学物質の研究です。〇ドイツの第三者機関でテストを実施。　主要製品について肌の水分量・肌弾力・肌のハリ・肌のなめらかさを測定する試験を実施し、　製品評価を行っています。3 . アイテムごとに特化した成分を配合製品の特性に合わせた特長成分を配合しています。【製品特長・クレジット】

Hydrating Face Sharulter 120ml 3,960 yen While giving nutrition and moisture to the skin, it gently draws skin and leads to a well -formed skin.Supports later skin care to penetrate into the stratum corneum.Pomegranate fruit extract/bitter orange flower water/carrot extract

Balancing Moisture Cream 50ml 5,720 yen The familiar cream that contains abundant 13 kinds of plant ingredients keeps the skin full of soft and moisturizing skin.It balances water and oil and supports the original moisture of the skin.Tsukimi grass oil/Calendula/Frankincens

Moisture Boost Hearting Cream 50ml7,040 yen Cream containing vitamin A and vitamin C. Cream containing vitamin C * 4 blends into the skin.And leads to bright, firm and glossy skin.Tsukimi grass oil/pumpkin seed/sea bucksone

Replanishing eye cream 30ml 6,270 yen The familiar cream fills the delicate eyes with dense moisture.It gives firmness and elasticity, leading to a fresh, smooth and bright eye.Pomegranate oil/rose hip/plant -derived hyaluronic acid

2-In-1 Facial Mask & Exploiator 50ml 4,620 yen Special care that can be used as a deep cleansing or a mask.Contains mild scrub particles derived from pomegranate seeds.It gives moisture and nutrition, calms the skin, cares for the rough skin, stiffness, and dullness * 6, leading to a transparent and smooth skin.Pomegranate seeds/lemon oil/macadamia oil * All prices are displayed in tax * 3 Effective evaluation tests

[Comment by Id Magal] Since ancient times, plants are considered to be one of the most powerful and most active things in nature, and we have been benefiting from plants for hundreds and thousands of years ago.rice field.Plants have a lot of power."Lavido" is a functionality to keep the skin healthy, taking advantage of the power of this plant, because of all the people and all the skin type "wellbie", maintaining a longer youthfulness.We are making high skin care products.We will be able to introduce "La Vido" in Japan, one of the most innovative skin care markets in the world, to Japan with rich knowledge and aesthetics.I'm very happy and looking forward to it.

Id Magar (founder/Research and Development Division) Born and raised as a farmer's family in a beautiful northern part of Israel.He majored in Natulopathy at university, and then has a basis as a herbalist.In 2003, he founded "Lavido".The endless curiosity of "how plants can contribute to people's wellbies and skin health" are the roots of today's "Lavido".〇 "Lavido" official website ↓ https: // www.lavido.JP〇B-EX Official Site ↓ https: // www.B-EX.Inc/