The "exhaustion battle" of the manufacturer is overheated as the Chinese smartphone "Fol Double" appears one after another.

As the Chinese smartphone market mature, the “exhaustion battle” in which smartphone makers compete for the highlight functions are increasing.A new focus that can be folded in the screen, following the advancement of the camera function (eliminating the screen frame), and the sound quality of the sound, etc., is a "Fol Double" that can fold the screen.

Honor, a major smartphone, announced on January 10 the new model of Fol Double Smartphone, Magic V.This is the third company that has shown a new Fol double product in the past month.OPPO (Oppo) announced the company's first Find N "on December 15, 2021.On December 23, Hua -Way announced the vertical opening "P50 Pocket".

The glitz Magic V is equipped with a flexible organic EL display that receives exclusive supply from the Kyoro -Eastern Science Group (BOE), a major panel in China.A display is placed on both the outside and inside of the main unit so that the application can be operated even when the terminal is folded.

Of these, 6 to the outside.45 inch normal display, 7 inside.Equipped with a 9 -inch For double display.The processor adopts the latest high -end chip "Snap Dragon 8", the price starts at 9999 yuan (about 180,000 yen).

The number of shipments in the July -September period of 2021 is 4.7 % decrease

The Fol Double Smartphone appeared in 2018, but the price was more than 10,000 yuan (about 180,000 yen) for a low price, and the expensive one was about 20,000 yuan (about 360,000 yen).However, recent new products have fallen to the lowest price of 10,000 yuan.The price of OPPO's Find N is 7699 yuan (about 140,000 yen), and the P50 Pocket of Huawei starts at 8988 yuan (about 160,000 yen).

The decline in prices is good news for consumers, but the maker officials are complicated."The series of Fol Double Smartphone's one -day announcement symbolizes the excessive competition of the Chinese smartphone industry."An employee of a major smartphone maker lamentes so.

In China, the spread of smartphones has already reached saturation.According to data from the market research company's IDC, the number of smartphone shipments in the Chinese market in the July -September 2021 period was about 80.8 million units, 4 from the same period of the previous year..7 % decreased.

The market share by manufacturer, which accounts for the shipments in the July -September period of 2021, is 22, the leader Vivo..1 %.Oppo is 19 for the second place and below.9 %, glue 17.3 %, small rice (Xiaomi) 13.6 %, Apple 13.Continue to 0 %.The share of each company is competing at a few percent of them, and they violently compete for limited market pies.

(New reporter: 翟 翟 翟 翟 翟）））））））））））））））

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